Top Animated Ads in 2018

A stimulating advert made by use of animation is the most prominent and lucrative way of promoting any company or company’s products/services.

These creative animated advertisements encompass different elements which help as a fascinating factor for consumers to develop a certain liking and reliability about the product or services and these can be used to establish the company’s identity on television and internet both.

Here we are Discussing  few Animated ads that had made their mark in the year 2018 :

The Amul Butter Ad

The all-time famous Utterly Butterly Amul girl has managed to keep a fan base for almost 30 long years now. This is one of the longest running campaigns ever. The animated Character of the Amul girl was created with a purpose to create a liking among all the housewives in India. And so a little girl was chosen with this intent. The ad created more than expected likes among elders as well as kids which was a clear indication that the campaign was going to be successful. The ad is still running strong with many modifications and new stories being added every year and holds a place among the top animated ads.

The Frooti Ad

Parle Agro had announced the launch of their new animated ad campaign the Frooti life 3 years back. In 2018 the animation ad was done with the top actress Alia Bhatt and Allu Arjun with a new strategy in order to acquire a better growth rate and capture market shares. It was brought out with an exhilarating local marketing strategy having initiatives clearly targeted at different regions across the country. It has held strong a dominant position in the Frooti flavored drink category.

Kellogs Chocos

With an aim set as high as to make the Cereal draw its potential to replace a bag of chips as a snacking option in India, as per the top executives of the company. A new character Coco- the mascot for Kellogs and the entry of Chota Bheem the favorite animated character of kids the world’s largest cereal makers took their ad campaign to another level. Big advertisers have also realized the importance of creating such branded entertainment. For Kellogs, the campaign is a part of a bigger strategy for establishing their mascot as a standalone kids brand rather than just be known as a cereal.

PNB Housing Finance Ad

PNB Housing Loan had set out their latest animated campaign in 2018 which was first of its kind campaign by any PSU Bank. The campaign comprised of a series of three films which were produced by Illumination Productions. The concept was the portrayal of the issues faced by an individual living in rental accommodation and how PNB Housing Loan is the solution to his problems. The campaign was developed as per the international standard animated TVCs carried out by some of the most famous animation experts .

The Most attractive point of the ad was that it was the first animated ad campaign by any of the PSU banks in the financial sector.

The recent few years have seen immense growth in the animation and VFX industry in India. And advertising is the only other medium other than the television and the films that can be said to be the major contributors to the growth of the animation industry. The animation in the present times is a stupendous technology –led domain that has shown a massive growth rate like IT industry in the last decade.For such mesmerizing & customized animation and motion graphics ,you can contact Citrus Inc Studios one of the best Animation Studios in India.

Establish A Brand by Using Animation

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The entire digital revolution can be accredited through the role of the internet in today’s world. The digital technology as a whole has ushered many advances quite noticeable over the last few decades. Whereas the surge in the use of internet and social media has shown the way to the propagation of online video marketing, the leading edge in the field of video editing and animation technology has safeguarded the fact that its quality continues to maintain the upturn. Realistic Animation Delhi NCR India is one strong contributor to ensure this fact.

The animation is not a new thing in the field of marketing. The use of animation can be observed in the area of advertising for last many decades, and its’ impact has established many brands as an enduring and memorable character that gives a push to their products or services. A few 2D/3D Animation Production Studio in India are already doing this for many of the big brands. As a matter of fact, the digital revolution has in many ways established animation as a brand marketing tool. This sets up an open competitive marketplace in which countless small and medium-sized businesses are free to form a memorable and prominent brand cartoon characters as icons for their respective brands.

In spite of the established fact, the animation is still undervalued as a marketing tool by so many businesses even today. Here we try to outline the precedence of animation in building a strong brand in the overall market.

Animation Empowers the Creativity

Animation truly empowers the creativity factor of your marketing strategy as it generates the possibilities of maximizing the marketing impact. Animation provides a solution to the restrictions put up by the conventional film making in the form of budget and alluring locations. You can give wings to your imaginations without thinking much about the possibilities as animation easily lets you do that by effective use of it. As in one of the advertisements of ‘Dairy Milk,’ the whole world was portrayed as made up of chocolate and the impact that gave was incredible.

Create Enduring Characters

Animation has this unique ability to create enduring characters which are memorable and distinct. By using their creative skills and colors, the animators can create the characters that immaculately personify your brand. These characters don’t need to be human either. As we all have seen the astounding impact made by the ZooZoos in the Vodafone advert a decade back.  Citrus Inc. Studios are one such Character Animation Studio in Delhi that can help you do the same by exploiting their creative skill levels to attain your marketing aspirations.

Emotional Marketing

Animation can establish strong emotional hooks by use of metaphor, special effects, and progressions without having any limitations. A variety of emotions can be portrayed and implemented to meet the unforeseen challenges thrown by the real implications while representing them actually. As VFX Studio in Delhi NCR implies their techniques and other effects to allow brands to draw an absolute depiction of any brand effortlessly in the arena in which they want.

One cannot deny the importance of animation outright in the process of making a brand by implementing it sagaciously in the portrayal of a brand. However, the animation is yet to get the acclaim it deserves in the field of marketing as an empowering marketing tool.