Top Animated Ads in 2018

A stimulating advert made by use of animation is the most prominent and lucrative way of promoting any company or company’s products/services.

These creative animated advertisements encompass different elements which help as a fascinating factor for consumers to develop a certain liking and reliability about the product or services and these can be used to establish the company’s identity on television and internet both.

Here we are Discussing  few Animated ads that had made their mark in the year 2018 :

The Amul Butter Ad

The all-time famous Utterly Butterly Amul girl has managed to keep a fan base for almost 30 long years now. This is one of the longest running campaigns ever. The animated Character of the Amul girl was created with a purpose to create a liking among all the housewives in India. And so a little girl was chosen with this intent. The ad created more than expected likes among elders as well as kids which was a clear indication that the campaign was going to be successful. The ad is still running strong with many modifications and new stories being added every year and holds a place among the top animated ads.

The Frooti Ad

Parle Agro had announced the launch of their new animated ad campaign the Frooti life 3 years back. In 2018 the animation ad was done with the top actress Alia Bhatt and Allu Arjun with a new strategy in order to acquire a better growth rate and capture market shares. It was brought out with an exhilarating local marketing strategy having initiatives clearly targeted at different regions across the country. It has held strong a dominant position in the Frooti flavored drink category.

Kellogs Chocos

With an aim set as high as to make the Cereal draw its potential to replace a bag of chips as a snacking option in India, as per the top executives of the company. A new character Coco- the mascot for Kellogs and the entry of Chota Bheem the favorite animated character of kids the world’s largest cereal makers took their ad campaign to another level. Big advertisers have also realized the importance of creating such branded entertainment. For Kellogs, the campaign is a part of a bigger strategy for establishing their mascot as a standalone kids brand rather than just be known as a cereal.

PNB Housing Finance Ad

PNB Housing Loan had set out their latest animated campaign in 2018 which was first of its kind campaign by any PSU Bank. The campaign comprised of a series of three films which were produced by Illumination Productions. The concept was the portrayal of the issues faced by an individual living in rental accommodation and how PNB Housing Loan is the solution to his problems. The campaign was developed as per the international standard animated TVCs carried out by some of the most famous animation experts .

The Most attractive point of the ad was that it was the first animated ad campaign by any of the PSU banks in the financial sector.

The recent few years have seen immense growth in the animation and VFX industry in India. And advertising is the only other medium other than the television and the films that can be said to be the major contributors to the growth of the animation industry. The animation in the present times is a stupendous technology –led domain that has shown a massive growth rate like IT industry in the last decade.For such mesmerizing & customized animation and motion graphics ,you can contact Citrus Inc Studios one of the best Animation Studios in India.