Why VFX is important in Advertising?

Why VFX is Important in Advertising 

A visual effect is a process of creating and/or manipulating an image outside of the context of the actual shot.The creation of visual effects typically involves the integration of real-time sequences and generated images to create a realistic environment because capturing an actual movie is dangerous, expensive, unrealistic or impossible.

The addition of visual effects in a film or ad is usually done during post-production, but the effects are usually tested and developed in pre-production and production. It’s all work of a team of professionals, skilled and creative designers working at a workplace and Citrus Inc Studios is currently one of the best VFX Studios in India providing with a perfect environment and workspace to its employees where they can think of a plan with a high vision and creativity.

Benefits of VFX in advertisement and how it can boost your business

•Visual effects increase the appeal, preferences and possibilities of watching videos.
•Visual effects increase viewers' brand awareness, the likelihood of purchases and the possibility of    downloading advertising product coupons and reduce negative reactions in similar behaviors.
•Using visual effects can increase the popularity of your videos, increase the value of your published content and increase the return on your advertising investment.

Importance of VFX in ads explained

Visual effects also help to define how viewers feel about the products or services in the ad. For example, if an advertisement shows a giant worm that is causing havoc by destroying the plants or your garden and eventually dies after spraying the pesticide, the observer can be sure that the product can get rid of all insects. After all, the insect spray successfully killed the giant worm. 3D animation is the key to success with these types of realistic looking ideas. Get in touch with a quality 3D Animation Studios in Delhi NCR, Citrus Inc Studios, to come up with more creative ads and leave a mark in people’s minds.

VFX ads bring an Image To Life 

Energy that Citrus Inc. Studios brings 

Create a powerful view, sound, colour and motion in your films and ads with the well reputed and best character animation studio in Delhi. Citrus Inc Studios is the only 2D/3D animation studio in India which has been providing high-quality production, development and design services to hundreds of customers around the world. We work with clients from around the world to deliver quality content with a lot of creativity to target the consumer’s mind.

VFX Ads Makes a Stunning design

We work with like-minded people and creators who share the same motivation and passion. We believe in a world of communication and vision stimulation which is a world of unity and inspiration. We inspire the consumer and target their minds encouraging them to buy your product. CitrucInc Studios is a creative production company focused on designing a visual narrative. We use a variety of media - from animation to action - to create rich stories and turn ideas into reality.

Our processes are primarily based on collaboration and finding a unique source of inspiration for each project to generate good ideas for producing influential finished products. Since its inception, Citrus Inc Studios has evolved from a small animation creation studio to one of the most exceptional motion graphics companies in India associated with talented employees, end-to-end production capabilities and a beautiful office in Delhi. Our technology ranges from traditional 2D and 3D animations to live action, special effects, animation, design and more. This versatility allows us to evaluate each project in a unique way and to reflect in depth the best state of the content we want to create.

Top Animated Ads in 2018

A stimulating advert made by use of animation is the most prominent and lucrative way of promoting any company or company’s products/services.

These creative animated advertisements encompass different elements which help as a fascinating factor for consumers to develop a certain liking and reliability about the product or services and these can be used to establish the company’s identity on television and internet both.

Here we are Discussing  few Animated ads that had made their mark in the year 2018 :

The Amul Butter Ad

The all-time famous Utterly Butterly Amul girl has managed to keep a fan base for almost 30 long years now. This is one of the longest running campaigns ever. The animated Character of the Amul girl was created with a purpose to create a liking among all the housewives in India. And so a little girl was chosen with this intent. The ad created more than expected likes among elders as well as kids which was a clear indication that the campaign was going to be successful. The ad is still running strong with many modifications and new stories being added every year and holds a place among the top animated ads.

The Frooti Ad

Parle Agro had announced the launch of their new animated ad campaign the Frooti life 3 years back. In 2018 the animation ad was done with the top actress Alia Bhatt and Allu Arjun with a new strategy in order to acquire a better growth rate and capture market shares. It was brought out with an exhilarating local marketing strategy having initiatives clearly targeted at different regions across the country. It has held strong a dominant position in the Frooti flavored drink category.

Kellogs Chocos

With an aim set as high as to make the Cereal draw its potential to replace a bag of chips as a snacking option in India, as per the top executives of the company. A new character Coco- the mascot for Kellogs and the entry of Chota Bheem the favorite animated character of kids the world’s largest cereal makers took their ad campaign to another level. Big advertisers have also realized the importance of creating such branded entertainment. For Kellogs, the campaign is a part of a bigger strategy for establishing their mascot as a standalone kids brand rather than just be known as a cereal.

PNB Housing Finance Ad

PNB Housing Loan had set out their latest animated campaign in 2018 which was first of its kind campaign by any PSU Bank. The campaign comprised of a series of three films which were produced by Illumination Productions. The concept was the portrayal of the issues faced by an individual living in rental accommodation and how PNB Housing Loan is the solution to his problems. The campaign was developed as per the international standard animated TVCs carried out by some of the most famous animation experts .

The Most attractive point of the ad was that it was the first animated ad campaign by any of the PSU banks in the financial sector.

The recent few years have seen immense growth in the animation and VFX industry in India. And advertising is the only other medium other than the television and the films that can be said to be the major contributors to the growth of the animation industry. The animation in the present times is a stupendous technology –led domain that has shown a massive growth rate like IT industry in the last decade.For such mesmerizing & customized animation and motion graphics ,you can contact Citrus Inc Studios one of the best Animation Studios in India.

Establish A Brand by Using Animation

Ans in Comment

The entire digital revolution can be accredited through the role of the internet in today’s world. The digital technology as a whole has ushered many advances quite noticeable over the last few decades. Whereas the surge in the use of internet and social media has shown the way to the propagation of online video marketing, the leading edge in the field of video editing and animation technology has safeguarded the fact that its quality continues to maintain the upturn. Realistic Animation Delhi NCR India is one strong contributor to ensure this fact.

The animation is not a new thing in the field of marketing. The use of animation can be observed in the area of advertising for last many decades, and its’ impact has established many brands as an enduring and memorable character that gives a push to their products or services. A few 2D/3D Animation Production Studio in India are already doing this for many of the big brands. As a matter of fact, the digital revolution has in many ways established animation as a brand marketing tool. This sets up an open competitive marketplace in which countless small and medium-sized businesses are free to form a memorable and prominent brand cartoon characters as icons for their respective brands.

In spite of the established fact, the animation is still undervalued as a marketing tool by so many businesses even today. Here we try to outline the precedence of animation in building a strong brand in the overall market.

Animation Empowers the Creativity

Animation truly empowers the creativity factor of your marketing strategy as it generates the possibilities of maximizing the marketing impact. Animation provides a solution to the restrictions put up by the conventional film making in the form of budget and alluring locations. You can give wings to your imaginations without thinking much about the possibilities as animation easily lets you do that by effective use of it. As in one of the advertisements of ‘Dairy Milk,’ the whole world was portrayed as made up of chocolate and the impact that gave was incredible.

Create Enduring Characters

Animation has this unique ability to create enduring characters which are memorable and distinct. By using their creative skills and colors, the animators can create the characters that immaculately personify your brand. These characters don’t need to be human either. As we all have seen the astounding impact made by the ZooZoos in the Vodafone advert a decade back.  Citrus Inc. Studios are one such Character Animation Studio in Delhi that can help you do the same by exploiting their creative skill levels to attain your marketing aspirations.

Emotional Marketing

Animation can establish strong emotional hooks by use of metaphor, special effects, and progressions without having any limitations. A variety of emotions can be portrayed and implemented to meet the unforeseen challenges thrown by the real implications while representing them actually. As VFX Studio in Delhi NCR implies their techniques and other effects to allow brands to draw an absolute depiction of any brand effortlessly in the arena in which they want.

One cannot deny the importance of animation outright in the process of making a brand by implementing it sagaciously in the portrayal of a brand. However, the animation is yet to get the acclaim it deserves in the field of marketing as an empowering marketing tool. 

Use of Visual Effects for More Engagement

Visual Effects (VFX) 

The effective use of visual effects can power up the content you are trying to get across to people. It is essential to choose an effective VFX company in Delhi to create such powerful visual effects for you. The VFX elements like clouds, mountains, or smoke uses the best blend of techniques to achieve incredibly realistic visuals. Communication cannot be retained by audience well, till they are effectively delivered using visual effects. The brain process and retains visuals effects much more than just content or images. We are one of the leading Motion Graphics Companies in India to deliver the best realistic animation in Delhi NCR India.

If you want to increase audience engagement and get the maximum impact, here is how you can achieve the results using visual effects:

Creativity in The Graphics 

Effective visuals which are creative in nature and innovative will surely bring the largest impact. The more high impact the visual effects, the more effective it is. We provide 2D/3D Animation Production Studio in Delhi to help you get the best results for maximum customer engagement.

Let Visuals Speak For Itself 

Well, no one likes heavy content. Convey information crisply using appropriate graphics and animation effects to deliver the message impact-fully.

Connect with The Audience Emotionally 

If you wish to have a long lasting impression on your audience, visual effects are the best tool. Hit the right notes emotionally with your visual contents to get the maximum engagement.

Optimize The Visual Images for SEO

We all know the importance SEO plays in the online world. Simply target your keywords in the visual effects you make and get maximum customers engagement.

Benefits of VFX

Use Different Kinds of Visual Content

No two people are same, hence similar visual effects does not always work well with all. Start creating various types of visual effects like GIF’s videos, slide shows etc. and post them on social media to get maximum customer engagement.

Humor in Visual Effects Retains Engagement 

Animation allows one to add comedic aspects to keep viewers entertained and is one of the most effective ways to increase customer engagement. So always add comic visual effects to retain more audience engagement. With the best cartoon series animation in India you can achieve maximum humor for most impact results.

The visual effects are an integral part of animation and a powerful animation picture can engage the audience. Citrus Inc Studio is the leading 3D production house in Delhi using the top technological animations to meet the expected results. The animation is growing and it should be created powerful enough to deliver breath-taking visuals.

These tips should definitely help you retain engagement of the audience and create an engaging and powerful impact.

Can Animation Replace the Actors?

Can the Joker character played by Heath Ledger in The Dark Knight be recreated? I am sure we all would love to see that mesmerizing character back on screen anytime, any day. Animation industry has reached such feet that we can expect such wonders over the next coming years. There have been successful attempts in the past few years like the recreation of the Grand Moff Tarkin and Princess Leia from ‘Rogue One’ Star Wars edition. The use of this kind of revival animations by such huge franchises signals a threat to the actors. The use of such animations has also grown among motion graphic companies in India.

Why would it be liked by the fans?

The audience who might be missing their favorite characters from the past franchise. Adding a pinch of nostalgia through animated graphics by recreating such characters can get the audience stuck to the big screens. Although it is a bizarre idea but if it is for entertainment then it can be the new formulas of success in the near future. CITRUS INC STUDIOS is a well-known animation companies in Delhi NCR having this capability.

As I mentioned earlier Heath Ledger’s ‘Joker’ or Paul Walker’s ‘Brian O Conner’ from Fast and Furious. They have such huge fan following and a dose of a revival of these characters can be heart-warming for the fans. But this raises the question, is it disrespectful for the deceased to use their faces and visuals without their permission? Only time can answer that question.

Another proven example of this kind of successful animation is the character of ‘Gollum’ from Lord Of The Ring. It is a mixed result of the actor’s play and computer technology. The believability of these characters has the potential of becoming more realistic as computer technology progresses. The video games we play nowadays have lifelike graphics which gives us a glimpse of what the future holds.

The time when computer technology becomes indistinguishable from actor’s play, it would allow a movie to be more flexible in the making as it does not require any lights, cameras and actors. It will give a creative freedom and a wide variety of sets to choose from because no real sets will be required anymore. Some of the best vfx studios in India have this capability. It is definitely going to dent upon the sheer talent and hard work of the new age artists. It would definitely be the darkest hour the movie industry.

The superheroes movies we watch today have the use of computer graphics in almost every scene, which the real audience fail to even, recognize. Would the producers even need actors once they have been captured in motion graphics? Would a career in acting become pointless in future? Can one actor capitalize another actor’s movement and replace them in future? The answer to these questions lies the berth if time. Till then let’s cherish the efforts made to entertain us, by the worldwide movie makers, actors and animators.

Not only movies but the impeccable animation techniques are also replacing the need for good actors used for advertisement. Vodafone is one of the most suited examples of this. Looking for a good 2d/3d production house in India? Contact CITRUS INC STUDIOS having a team full of creative minds and highly equipped computer technology and VFX techniques.

Source : MEDIUM

Animations vs VFX

We are aware of the modern day animation techniques that are used in movies and advertisements to create real like visuals which are difficult to identify whether it's really animated or is that for real. The visuals that we see are usually a mixture of Animations and VFX. But do we know the exact difference between these two terms? In a layman's language the two terms might sound similar but in reality, there's a little difference between the two terms. Let's take a small dip into what exactly both the words stand for.

Animation
Many good animation companies in DelhiNCR use the technique in which a set of images is used to create motion effects by the rapid movement of images in a sequence. These can be saved in various devices and formats. It can be in the form of flip books, movies and videotapes. It can also be stored in digital video or flash Animations.

The origin of Animations is connected to around 5000 years ago where the archaeologists have found a series of painting suggesting a Desert Ibex jumping towards the leaves from a tree.

Types of Animations

Traditional Animation- It is the method in which images are painted on the white acetate sheets called cells and their photos are taken against a plain background. It is taken frame by frame and each frame is slightly different. This technique was used in the early 20th century in motion pictures.

Stop Motion Animation- It is a technique in which the real. World objects are used and moved rapidly to create the illusionary effect of motion. It is also a photography based animation. There are different kinds of animation under this category which have a different name according to the object used. It is a cheaper method of animation but it is very time-consuming at the same time and has become an old technique now.

Computer Animation- The 2d/3d animation production studios in India create animations using computers and software, these graphics come under the category of computer animation. It is also sub-divided into two broad categories.

2D animation - it involves the manipulation of the images and 2D vector graphics. It is a picture of various techniques like traditional animations, onion skinning, interpolated morphing and otoscopy.

3D animation - it is the technique of using three-dimensional graphics through computers and using these graphics to make rapid movements to create motion effects.

VFX

It is the category of Animation in which the computer generated 3D Animations and graphics are used and combined with real video shots in order to create a real-life feel. Some of the best VFX studios inIndia are widely using it in movies and televisions these days. It is used in order to achieve visuals are either too expensive or are almost impossible to achieve in real life. It is the most demanded genre of Animations in today's world. It is one of the crucial parts in the production of a movie these days and it requires accurate pre-planning before the start of the production of a movie.

Types of VFX

Matte painting - It is a kind of animation in which there are different kinds of animations and objects and are combined together through editing to make create a single desired imagery.

The live action affects - This is the process by which the actors are spotted in a movie's scene using blue and green screening in order to combine the live shots with the animated graphics in order to create some realistic animation Delhi NCR, India.

Digital Animations - it is a mixture of techniques like digital sets and backgrounds of a movie, otoscopy, particle effects and composting. It involves the usage of 3D Animation software for addition or removal of images or visuals from a film.

Both animations and VFX have originated from the same roots but have acquired different levels. The animation is kind of traditional and old school while VFX has advanced is growing day by day, we can see better and better VFX in the movies with the changing times. So, next time you choose between VFX and Animations you have a clear idea about what they both stand for and which one can solve your purpose. CITRUS INC STUDIOS is known to be one of the finest motion graphics companies in India which can help you out in solving all your Animations related queries.

Source: Medium

Use of Cartoon Animations for Business

Vodafone Zoo Zoo

Animation has become more than just a mere source of entertainment in today's world. It has made its way into the marketing world in the past few years. And its involvement is sometimes so deep that it becomes a deciding factor for return on the investment made on a business. It is being used as a branding tool by businesses nowadays.

As in this fast moving and a busy world, more than half of the internet users do not have the time to read those longer articles or promotional advertisements. This is where the use of Animations and cartoons in business comes into the role.  Motion graphics companies in India can deliver cartoon Animations which can help in a quicker delivery of the message that the business wants to convey.

The users on social media are primarily there for entertainment and the accurate use of cartoon animation can prove to be a good source of entertainment for the audience. In this way, the businesses are able to educate their potential audience while keeping a balance of entertainment. Companies providing cartoon series animations in India can help in connecting with the audience even without any dialogues or texts. It's all about how one engages the audience. Even a friendly and cute faced mascot can be helpful in connecting with people. Vodafone's ZuZu is one of the finest examples of how cartoons can be used for connecting with the audience.

Comparing it to the video advertisements that we see on social media today, cartoon Animation is far cheaper, helping the businesses in saving a huge amount from the promotional budget. An animated video by some good 3d animation studios in Delhi NCR containing some attractive content can have a fair enough impact on the target audience of the business.

The animation is a vast field of creativity and it can perform miracles for business if it is done right by some good hands like CITRUS INC STUDIOS which is one of the finest vfx studios in Delhi NCR. It can become one of the most important sources of branding while at the same time keeping the Audience glued to the brand.

Source: Medium